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Goldview

Emotionally Powered Purchases

For consumers, the diminishing return of the pumpkin spice latte (PSL) is real, the fervor never lasts. Yet, Starbucks sold over 600 million of their PSL drinks since 2003, the year of inception. Consumers want what they can't have. And that's how this works. The availability

Finding opportunity when the stock market is down.

Generate Value in Market Downturns

In this latest post, Joshua Brown explains why you should think longterm and resist well intentioned, yet shortsighted, actions to shield yourself from volatility and losses. He puts it this way... "If you are under the age of 50 years old and selling stocks now, having ridden the market

Nobody is good at this

In his latest post, titled "You're not good at this", the Joshua Brown observes, "Zero percent interest rates plus fiscal and monetary stimulus with housing up 40% and stocks at an all-time high was a ridiculous policy." Unequivocally agreed. He continues, "At a